blind side
Weekend Box Office: Avatar busts out strong, under industry expectations
This weekend saw the premiere of James Cameron's long-awaited film Avatar. The film opened up to a whopping $73 million domestically, and $159.2 million from overseas markets. James Cameron wrote the script to Avatar in 1994, and held off further production until 2005, when the technology to fully meet Cameron's standards was available.
The movie industry expected at least $85 million from Avatar, however $73 million is not an upset considering there are reports from many theatres in the northeast that had to close down because of the snow, which FOX pointed out affected the intake.
In second this weekend is Disney's The Princess and the Frog, with $12.2 million, dropping 49.5% of its audience. The snow storm up north could also have factored into this low number.
The Blind Side comes in at 3rd, with another $10 million, and bringing the total gross of the movie to $164.7 million. The Blind Side opened up last month, competing against the monster that is New Moon. Overall, despite the competition The Blind Side has gained a great amount of intake and continues to do well, while its competitor drops farther farther.
